Advertising and medical ethics.

Advertising and medical ethics.

Should doctors advertise their services? That is the question addressed in this issue by Dr Richard Colman (1) who was advised by the General Medical Council (GMC) that his proposal to advertise his holistic medical practice in local newspapers would not be acceptable under the GMC guidelines on advertising. Dr Colman attempted to have the GMC's ruling overturned by the High Court on the ground...

The ethics of tobacco advertising and advertising bans.

In this chapter, I will examine the main ethical parameters of the arguments pertaining to the alleged 'right' to advertise tobacco products and those maintaining that it should be banned. In particular, I will explore the ethics of the adoption of 'partial' bans on tobacco advertising, since there are now few countries which do not restrict tobacco advertising in some way.

Nursing ethics and medical ethics.

The ethics of general practice and advertising.

UK general practitioners (GPs) are self-employed entrepreneurs running small businesses with commercial considerations. In this situation there is no clear distinction between information, self-promotion and advertising. In response to the growing public demand for more information about medical services, the medical profession should voluntarily accept the notion of soft self-promotion in the ...

Ethics in Advertising: Review, Analysis, and Suggestions

The Pontifical Council's monograph on Ethics in Advertising (EIA) raises several important moral issues confronting advertising. This topic is one of ongoing importance to the advertising world, business community, educators, and society at large. For example, the perennial issue of sex-appeal advertising continues to raise tough questions from an ethical standpoint. The perspective I take in t...